Scott Novack
 

THE MUSIC OF USER EXPERIENCE DESIGN

 

Communication

Analysis

Ideation

Iteration

 
 
 
trebel clef

For me, UX Design is like writing a piece for a string quartet or orchestra

You’ve got multiple user audiences and multiple business audiences that you have to get working in harmony. You’ve got to get the piece written, the players hired and practiced, the performance scheduled, and then delight the audience. And if they aren’t delighted, be ready to write some more music.

Sometimes I think of it as cooking or baking. As I wrote for my business blog, full-stack UX Design is measures of Science, Art, and Engineering. If you were on the show Chopped, you can’t just be good at desserts.

Bass clef

Three steps to Harmony

 
One

Talk to your customers/audiences to get their goals, their pain. Strategize and adjust based on what they need, not necessarily what they say they want.

 
 
Two

Fold in the business and brand goals. Strike the appropriate balance with the user needs based on relative priorities.

 
 
 
Three

Involve engineers in the new designs, getting their buy-in. Understand how the code may limit the design or performance, either in the UI code or in the back-end.

 
 

CASE STUDIES

Modernization: DataCore Web Console

It was time to bring the administration console for DataCore SANsymphony into the 21st century, making the experience match the user needs in the process.

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Site revamp Study: Hillel of Broward and Palm Beach

Hillel’s site was patently ignored by their users. It just didn’t have the information the users wanted, and it had information architecture and visual style issues.

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Redesign Study: Master Chorale of South Florida

The website for the Master Chorale of South Florida is a relatively simple SquareSpace site that includes standard content and e-commerce.

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New website: Riverton School Library

The website for the Riverton School Library of Riverton, New Jersey, had very high cognitive load and was not meeting user needs.  It needed to be replaced, not redesigned.

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Uplift: Apply Yourself Educational Consulting

Time to bring the website design into the present day, achieving business goals while giving the users the information they need.

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 Just want to see my Portfolio of Before and After shots from the case studies?

HERE YOU GO

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About me
 

Find out about my singing dog…and also about my passions, history, and how to get even more details

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